8 Things You Must Know About Your Audience

8 Things You Must Know About Your Audience

(by Pam Moore of SocialMediaToday.com)

… A good post focusing on some of the key questions that help in understanding who your product or service will address.

Here are the first couple of questions in the post:

1. Who is your audience?
No blanket answers here such as the entire zip code of Tampa, Fl. Instead focus on details and demographics such as:

  • Where do they live?
  • Where do they work?
  • What do they do for fun?
  • What is their lifestyle?
  • Where do they hangout when not at work?
  • Where do they hangout when online?
  • What types of conversation are they having?
  • Are they talking with your partners? With your competition?
  • How much money do they make?
  • What is their lingo? Tone? Casual? Professional?
    *The list goes on and on here. You get my point by now, hopefully!

2. What are their pain points?

  • Why do they need your product?
  • Why do they experience the pain that requires them to need your product?
  • What is the financial, emotional and life impact of the pain? How bad is it?
  • What happens if they don’t have your product or service? What alternative products and services are there?
  • Will they mitigate or reduce the pain themselves if you don’t help them?

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