A class on persuasive technology at Stanford University ended up becoming a laboratory for start-ups making simple products aimed at attracting large numbers of users. Related Article: » http://www.nytimes.com/2011/05/08/technology/08class.html?_r=1
Interesting case study illustrating one perspective on paid vs. free apps.
Our list is a ranking based on digital sales, which, in our minds, is a fair indicator of digital success. Where digital sales figures were publicly available, we used them; in cases where they weren’t, we estimated them, using a variety of sources, including comments executives have made to the press, research reports, and conversations with industry analysts. We also reached out directly to dozens of companies that don’t report digital sales, although most—including major media conglomerates that only a few years ago were trumpeting their digital revenue figures—declined to provide that information to us. Some insisted the digital data was too tied into other parts of the business to break out.
We’re the first to admit that the list contains a fair amount of guesswork—informed guesswork but guesswork nonetheless. It is meant to help kick off a deeper conversation about digital success.
Some high-level takeaways from our ranking: Businesses that generate digital revenue by selling ads dominate our list; companies that make most of their money selling online content or subscriptions took only 13 of the 50 spots. And while many traditional media companies may be struggling to grow their overall sales, they are generating significant revenue online. Twenty-one companies on our list have a substantial presence in non-online media, such as newspapers, phone books or TV. Finally, Google is—by far—the most successful digital media company in the U.S. Its revenue is more than three times that of the number two company on the paidContent 50.
For the purposes of this list, we defined a digital media company as a business that is making money directly from the sale of online content or online advertising. So we didn’t include companies like content delivery networks, domain-name registration businesses, or advertising agencies….
Interesting brief interview with Flickr (and Hunch) co-founder Caterina Fake on Stepping into the Unknown.
10 Rules for Valuation. by on DECEMBER 7, 2007 in Read more: http://timberry.bplans.com/2007/12/10-rules-for-va.html#ixzz1HdGebFFc
BarCamp NewsInnovation – April 30th. BCNI Philly, now in its 3rd year, is a pretty awesome day of talking about innovation in the news industry. It’s a barcamp, which means the sessions are determined by the participants. Last year I got to hear about APM’s Public Insight Network and Peer News, an online-only, subscription-only startup in Hawaii. Best of all: it’s free!
I’ll be headed down there again this year and would love to have any or all of you join. Hit me with any questions you have in the comments.
Today’s NYT paywall news motivated me to post my thoughts on my blog:
Another Click in the Wall
This is the story I referred to in class last night – the one about the author making money by selling digital writing through the Kindle store.
(by Pam Moore of SocialMediaToday.com)
… A good post focusing on some of the key questions that help in understanding who your product or service will address.
Here are the first couple of questions in the post:
1. Who is your audience?
No blanket answers here such as the entire zip code of Tampa, Fl. Instead focus on details and demographics such as:
- Where do they live?
- Where do they work?
- What do they do for fun?
- What is their lifestyle?
- Where do they hangout when not at work?
- Where do they hangout when online?
- What types of conversation are they having?
- Are they talking with your partners? With your competition?
- How much money do they make?
- What is their lingo? Tone? Casual? Professional?
*The list goes on and on here. You get my point by now, hopefully!
2. What are their pain points?
- Why do they need your product?
- Why do they experience the pain that requires them to need your product?
- What is the financial, emotional and life impact of the pain? How bad is it?
- What happens if they don’t have your product or service? What alternative products and services are there?
- Will they mitigate or reduce the pain themselves if you don’t help them?