Biz Assignment for Week 4: Zinio Writeup

Prior to the start of week four, which begins on March 7, please write a short response to one central point in the Zinio case, optionally drawing in part on the corresponding discussion we had in Wednesday’s class. Please make a cogent point supported by specific evidence in the case. Post your writeup to your course blog before Sunday, March 6th at 5pm. Use this exact tag for your post: biz4zinio

Reading: For Monday (March 7) please be sure to read “Some Thoughts on Business Plans” and review (or read if you haven’t yet) the following marketing readings from this week: “Market Research,” “Marketing Analysis Toolkit,” and “Can You Measure the ROI of Your Social Media Marketing?”


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