Why Isn’t TBD As Successful as Politico?

During Monday’s class, we didn’t have a chance to talk about TBD, the local-news site started by Allbritton to compete with The Washington Post. When it launched, some people thought it would cover metropolitan Washington as successfully as Politico covers politics.

But it turns out their strategy hasn’t worked out as well as Allbritton hoped.

What do you think of TBD’s new strategy? And why hasn’t TBD been as successful as Politico?


2 thoughts on “Why Isn’t TBD As Successful as Politico?

  1. It’s hard to say (especially for one who hasn’t seen the site before) but maybe their niche haven’t been strong enough, and their coverage hasn’t been that different from what you already could find. Though it is called a local news-site it doesn’t seem like they are taking full advantage of involving the bloggers and social media.

    I think it’s a great idea to make a new focus to get a stronger niche, but the question is if they will innovate the coverage of art and entertainment, or if they’ll just make more of the same already out the. If it will be the last option, I’ll guess they have to fire more people next year.

    And they have an odd name.

  2. 1) They did a horrible job of leveraging Facebook Connect. I couldn’t complete registeration.
    2) The site is bloated with content and features, trying to be all things to all people. Agree with Mathias that they need to focus on a niche and then expand from that base.

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